Nike Training Camp
Our goal was to develop a unique television series for a new television network, College Sports Television. What materialized was a series that provided an inside look into the coaching methodologies of top collegiate coaches representing a variety of sports. We secured high profile coaches to participate in the series, including head coaches from Indiana Basketball, Maryland Basketball, Miami Football, North Carolina Women's Soccer, Illinois Basketball and LSU Football. The entire series was shot on high-definition video to provide a high-end look and feel. The entire program was edited in-house at Paragon. Upon providing copies of the program to prospective clients, CSTV was able to secure Nike as the title sponsor. Nike Training Camp has been extremely well received by network executives, viewers and critics alike.