Paragon Marketing Group, LLC

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The Work


EVENT CREATION

ESPN2
High School Football Events

In 2003 Paragon set out to develop the first ever nationally televised high school football game featuring two of the top teams in the nation. We secured the USA Today Super 25 boys football rankings, pre-season #1 and #2 teams in De La Salle (Concord, CA) and Evangel Christian (Shreveport, LA). De La Salle which owned a national record 144 game winning streak heading into the game defeated Evangel Christian Academy, an 8-time Louisiana State Champion. Paragon managed all elements related to the event including securing the teams and venue, developing a ticket sales marketing plan, managing game day operations, selling national sponsorships and co-producing the telecast with ESPN. The game was telecast live on ESPN2 on October 24, 2003 and achieved a 0.56 household rating reach over 470,000 households and generating tremendous local and national media coverage. De La Salle went on to continue its record breaking streak, remain undefeated ended the 2003 season ranked the #1 team in the nation by USA Today.

In 2004 Paragon in association with ESPN2 secured rights to televise an all Texas match-up when Southlake Carroll faced Denton Ryan. Southlake Carroll was ranked #1 in the USA Today Super 25 while Denton Ryan was ranked #13. The game was played in front of a sold-out crowd of 10,000 fans and was televised live on ESPN2 on October 14, 2004. Southlake Carroll defeated Denton Ryan and went on to win the Class 5A Division II State Championship in Texas and ended the 2004 season ranked the #1 team in the nation by USA Today.

National sponsors of the events have included such clients as: Juicy Fruit, State Farm Insurance, 10-10-987, Doubleday Publishing and Honda.


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