Our challenge as Continental Airlines' agency of record was to position Continental as the "Hometown Airline" in its hub markets. To do this, Paragon secured sponsorship and promotional relationships with key sports and entertainment properties in New York, Houston and Cleveland. This impressive sponsorship portfolio includes relationships with the New York Yankees, US Open (tennis), New York Knicks, New York Rangers, Broadway, Lincoln Center, Carnegie Hall, New Jersey Nets, New Jersey Devils, Cleveland Indians, Cleveland Cavaliers, Houston Astros and the Houston Texans. We’ve also developed events, including My Favorite Broadway, a tribute to Broadway’s leading ladies, sports clinics, pre-game receptions, backstage meet-and-greets, and various promotional concepts. All of these were developed to enhance brand image, reinforce relationships with vital constituents (corporations, travel agencies, frequent fliers and employees) and provide valuable assets to leverage against various internal business units.