Strategy: Drive purchase of Totino's Pizza Rolls as well as drive awareness and brand messaging to teen males where they hang out.

Tactic: Paragon helped create a unique branding and sampling experience at the 2007 Winter X Games.

Details: A Totino's MegaBite Zone was created with an interactive tent display in the X Games Interactive Village. Activities included: hot sampling of Totino's Mega Rolls, autograph signing sessions with snowboarding star Danny Kass, viewing of Totino's branded Best of X-Games video, coupon distribution and luggage tag distribution for off-site spotter promotion. The program succeeded in sampling 28,000 hot Totino's Mega Pizza Rolls over four days while driving brand awareness to over 60,000 spectators.