January 1, 2001 - SHARPIE/BRISTOL Motor Speedway

Paragon identified and executed groundbreaking branding positions for Sharpie as part of its entitlement of the Sharpie 500 at Bristol Motor Speedway. Sharpie’s distinctive branding on the apron of the track, which is now common in most races, represented the first time any branding had been displayed in that area of a race venue.