Yokohama was looking for a unique way to drive domestic awareness to its newly signed global sponsorship with Chelsea Football Club of the English Premier League. Paragon conceived and implemented a youth soccer campaign featuring large tournament and club sponsorships located in priority markets across America. Leveraging assets from its Chelsea partnership, the campaign delivers unique experiences to tournament and club players and coaches including a national sweepstakes to attend a Chelsea home match in London, the Yokohama Skills Challenge, coaching education classes, and youth player clinics hosted by Chelsea FC Foundation.
Successfully engage athletes, parents, trainers, coaches, and administrators
Conceive and deliver unique, cutting edge brand experiences
Identify, negotiate, and activate strategic sponsorships
Digital, Social, Mobile Marketing
Amplify engagement through emerging mediums