As part of Gatorade’s annual Global 5v5 Soccer Tournament for 14-16 year old athletes, Paragon executed the USA portion of the event. Paragon identified key markets and built a regional format in which the Regional Finalists advance to the National Qualifier to compete for the National Championship. Throughout the Gatorade 5v5 USA Tournament, all athletes were given a one-of-a-kind experience immersing them with the Gatorade brand.
Youth Marketing
Successfully engage athletes, parents, trainers, coaches, and administrators
Experiential Marketing
Conceive and deliver unique, cutting edge brand experiences
Event Creation
Create and execute impactful events