Beginning with the 1999 Team Cheerios Windy City/Big Apple Classic, an all-star basketball game between the top players from Chicago and the top players from New York, Paragon Marketing Group has become the nation's foremost promoter of high school sports today. We identify and create compelling match-ups that showcase top student-athletes to a national television audience. We conduct extensive research regarding top players and teams, generate buzz in local markets through ticket sale promotions, tying in top level venues, securing ratio and print partners and managing local public relations. Over the past 5 years, we've developed a strong reputation and credibility within high school athletics and we are continuing to build on that reputation. From coordinating team schedules, ticket sales and on-site promotions to securing venue rights, sponsorships and broadcast partnerships, we manage the entire program.
View some examples of our Event Creation work:
