Paragon Marketing Group, LLC

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The Agency


CORPORATE CONSULTING

Paragon Marketing Group manages a sponsorship portfolio of approximately $100MM per annum. Since 1995, we have negotiated and activated marketing platforms across a wide array of both sports and entertainment properties, including:

Leagues/Teams
Major League Baseball
National Basketball Association
National Football League
National Hockey League
Major League Soccer
NCAA

Venues
Carnegie Hall
New Jersey Performing Arts Center
Lincoln Center
Rock N' Hall of Fame
Continental Airlines Arena

Youth Sports
Little League Baseball
AYSO/USYSO


Governing Bodies/Associations
United States Olympic Committee
United States Ski Association and Snowboarding Association
NASCAR, CART, FORMULA ONE
PGA TOUR, LPGA
Broadway (League of American Theaters & Producers)

Television Networks
Broadcast: ABC, NBC, CBS & FOX
Cable: ESPN, FSN, Lifetime, CNN, ESPN2, CSTV, OLN & INHD.

Promoters/Agents
IMG
LIVE Nation
Octagon

The core skills of our corporate consulting division include: building a foundation by developing a complete understanding of the essence of our client's brand, its appeal to the target audience and how to connect the consumers' passions to the product via sponsorships; creating a strategy through a collaborative effort between the client, agency and the involved properties; and executing that strategy by pursuing the best opportunities, building the most effective marketing platforms and devising the most creative and impactful activation strategies.

Current Clients: Gatorade, Continental Airlines, Nature Valley, Totinos, Giant Eagle, Kaiser Permanente, Sears, One-a-Day, National City, Progressive, InterContinental Hotels Group

View some examples of our Corporate Consulting work:



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